SPOTLIGHT ON LOGAN FULDSETH – GRAPHIC DESIGN TUTOR

Hi, I’m Logan, one of the Graphic Design tutors at ACG Yoobee’s Wellington Campus. As well as teaching, I’m currently involved in redeveloping ACG Yoobee’s Graphic Design programmes and I’m also working on a research project, looking at infusing more critical thinking into our courses.

How did you get started in the creative industries?  
I spent a lot of time at school changing my mind about what I’d like to do as a career, and it wasn’t until sixth form that I discovered what Graphic Design was. When I was younger, my father worked as a chef and I remember being fascinated watching him cook. It wasn’t so much the food that grabbed me, but the creative process and the thought that went into his craft. When I found Graphic Design, it gave me a platform to not just create, but to also challenge the way I thought. I realised it was something I wanted to explore further, so after finishing high school I moved from Blenheim to Wellington to study Graphic Design at what is now ACG Yoobee School of Design. It just grew from there.

How did you end up becoming a tutor at ACG Yoobee?
During my studies I was given the opportunity to help teach a couple of school groups we had on campus. This led on to some short course teaching while I was working in the industry. Both experiences had me hooked, so 18 months later when a full-time Graphic Design tutor role came up, I jumped at the opportunity.

What excites you most about teaching?
Being in such a creative environment means, as tutors, we not only get to discuss some really cool ideas with some extremely talented people, but we also get to see those ideas come to life. I’m constantly amazed by the talent our students have, both when they start and how they expand on that during their study. Being able to celebrate that growth with the students and their friends and family at our end of year exhibitions is one of the most rewarding experiences I’ve had. 

Our programmes have a really cool mix of design process and creation. Personally I love to explore the thinking side of design, and discuss with the students how they can best communicate the ideas they have through a variety of media. I strongly encourage collaboration with the students and try to create a classroom that prepares them for working in the creative industry.

What are the big challenges students face after they graduate? 
Our students are walking into an industry full of opportunity and experiences to grow. But there are also a lot of other students and professionals applying for the same roles. My advice? Be yourself both in design and thought. Be proud of who you are and what you bring to the table. There’s a temptation to replicate the work of people who inspire you. But these people got to where they are by following their own path. You should be excited to forge your own too.

What awesome opportunities lie ahead of them?
The creative industry is constantly moving and changing in all kinds of exciting directions. Having the chance to work on such a wide range of projects for all sorts of markets means the opportunities are endless. The students will have the chance to be part of some really important global breakthroughs as they continue to grow.

What achievements are you most proud of?
Some people spend a long time looking for something that gets them out of bed each morning, and feels rewarding when they go to sleep each night. I’d say having found that at the age of 23 is an achievement for me.  

What do you love most about working in the creative industries?
Having the opportunity to constantly learn new things is the most rewarding thing for me personally. That’s what drives me forward. Being a part of the creative industry allows me to work on a broad range of projects, each of which brings new and different challenges.

https://www.behance.net/fuldseth

https://www.linkedin.com/in/logan-fuldseth-58a34b78