Feb 21, 2020
Mar 13, 2020
May 22, 2020
Jun 26, 2020
The essential introductory course for anyone considering marketing as a career, or those looking to better understand how digital marketing could grow their professional profile and/or their enhance their business.
Learn how tools such as engine optimisation (SEO), social media marketing (SMM) and content marketing can cost-effectively target and engage specific customer segments. Then use this knowledge to build your own digital strategy/s based on your customer profile, relevant platforms and channels, and the resources you have available.
Make a real-world impact with tips, tricks and takeaways you gain from this course!
Organic vs Inorganic Digital Marketing
Understanding Key Digital Platforms
- Google (search engines)
- Newcomers and trends
Search Engine Optimisation
– how to rank on Google
Search Engine Marketing (SEM)
- how to run a successful Google Ad campaign
Social Media Marketing
- how to run a successful Facebook/Instagram etc Ad campaign
- Customer profiles
- Aligning customer behaviour and preferences to marketing activities
Building Digital Marketing Plans
Creating Engaging Digital Content
- Best practices
- Shortcuts and tips
- Resource vs impact
Domestic and International Students
$265 (including GST)
As this is an introductory course no prior experience is needed although proficiency with computers is useful.
International students need to be at least 18 years old.
Our brochure explores everything you need to know including an outline of study options, key information about enrolment, and all our campuses spread around New Zealand.