Introduction to Digital Marketing



  • Christchurch

    Jul 20, 2020

  • Christchurch

    Aug 17, 2020

  • Christchurch

    Sep 18, 2020

  • Christchurch

    Oct 14, 2020

  • Christchurch

    Nov 20, 2020

    • Method:




The essential introductory course for anyone considering marketing as a career, or those looking to better understand how digital marketing could grow their professional profile and/or their enhance their business.

Learn how tools such as engine optimisation (SEO), social media marketing (SMM) and content marketing can cost-effectively target and engage specific customer segments. Then use this knowledge to build your own digital strategy/s based on your customer profile, relevant platforms and channels, and the resources you have available.   

Make a real-world impact with tips, tricks and takeaways you gain from this course!

What you'll learn

Organic vs Inorganic Digital Marketing

Understanding Key Digital Platforms
- Google (search engines)
- Facebook
- Instagram
- LinkedIn
- Newcomers and trends

Search Engine Optimisation
– how to rank on Google

Search Engine Marketing (SEM)
- how to run a successful Google Ad campaign

Social Media Marketing
- how to run a successful Facebook/Instagram etc Ad campaign

Target Customer
- Customer profiles
- Aligning customer behaviour and preferences to marketing activities 

Building Digital Marketing Plans

Creating Engaging Digital Content
- Best practices
- Shortcuts and tips
- Resource vs impact

What you should know


Domestic and International Students

$265 (including GST)


Entry Requirements

As this is an introductory course no prior experience is needed although proficiency with computers is useful.

International students need to be at least 18 years old.

  • 7


Blending industry-choice platforms like Adobe Photoshop and Illustrator with the classic design foundations of typography, page layout, and brand, you’ll learn...

  • 2


Good design lies at the heart of a successful business. Learning with InDesign, the world’s most popular design layout software, you’ll discover how to design...

  • 2


Photoshop is the international go-to for photographers, editors and illustrators around the world. Equally valuable whether you’re working solo or as part of a...

Interested in kicking off your career?

Our brochure explores everything you need to know including an outline of study options, key information about enrolment, and all our campuses spread around New Zealand.