Introduction to Facebook Adverts

  • CAMPUSES:

    START DATES:

  • Christchurch

    Mar 21 - 22, 2020

  • Christchurch

    May 02 - 03, 2020

  • Christchurch

    Jun 01 - 02, 2020

    • Method:

      Part-time

    2

    days

Learn about Facebook ads, even if you are new to being in business.
Save time and reduced the overwhelm by learning how to research your idea customer, create and design ads, set up your campaigns and how to check your return on ad spend.

What you'll learn

Fundamentals:

  • A few basic checks on your business page set up
  • How to navigate business manager
  • Pixel tracking code
  • Terminology
  • Facebook Policy
  • Facebook Ads vs boosting posts

Research:

Who is your ideal customer? What are their interests and pain points?
What are your competitors doing and what do your followers like?
Customer awareness & Marketing Strategy

Reporting and Statistics:

Return on ad spend (ROAS)
Reporting

Ad set up:

  • How to choose your objective, audience demographics & ad spend
  • How to have ads that pay for themselves
  • Lookalikes
  • Retargeting
  • Custom audiences
  • Social proof
  • Optimising and scaling

Business ad ideas:

Online and local
Messenger Bots – how do these work with ads?

What you should know

Fees

Domestic and International Students

$520 (Including GST)

Interested in kicking off your career?

Our brochure explores everything you need to know including an outline of study options, key information about enrolment, and all our campuses spread around New Zealand.

Limited spaces - ENROL NOW for our February intake!

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