Monday January 13, 2014
Good typography is about good document design, and is mainly a combination of common sense and keeping things simple. Look at attractive examples of documents that are similar to what you’re trying to create. The following list provides some basic guidelines.
- Long lines of text are hard to read. Generally, a line should have 55 to 60 characters, or 9 to 10 words. Try multiple columns or, if you are stuck with a long line length, increase the leading (line spacing) slightly to make it easier for the eye to move from line to line.
- White space on the page makes your document cleaner and easier to read.Use indents and bullets to highlight important points.
- Use headings and subheadings to help your readers find the information they’re interested in.
- Avoid using more than two type families on a page. Generally, one serif and one sans serif makes a nice mix. Using the sans serif for headlines and the serif for body text is a common and familiar formula.
- Use italics and bold to highlight words and phrases, rather than using all uppercase — all uppercase is more difficult to read.
- Left aligned (ragged right) text can be easier to read and looks less formal than full justification. Pick the alignment that matches the tone of your document.
Find more of these cool tips and tricks in our range of Introduction to InDesign books. Available in hard copy or e-book at Yoobee publishing.