The Only Kiwi to Make the Cut

ACG Yoobee Wellington student Roydon Misseldine is one step closer to nailing the top spot in the upcoming Adobe Design Achievement Awards for his off-the-hook packaging.

Earlier this year, two of Roydon’s packaging entries made the cut for the semi-finals. One of those projects has now been picked as a finalist not only in the Packaging section, but also in the Asia Pacific Section.  He is the only New Zealand finalist to be selected for the prestigious awards, and is one of approximately 50 finalists from around the globe. 

Roydon’s award-winning entry was his final Diploma of Computer Graphic Design project. Titled ‘Bones VHS Campaign’ it was inspired by rap artist Imo Kennedy, aka BONES.

In the explanation accompanying his entry, Roydon had this to say: “Along with his music he also produces music videos that are filmed with Hi-8 cameras creating a 90's home video style. I wanted to expand on his already established VHS essence and produce obvious VHS influenced packaging to highlight his existing aesthetic on different mediums such as cassette tapes, VHS tapes, video, poster & T-shirts.”

According to ACG Yoobee Wellington Campus Academic Manager Nick Webster, Roydon’s global success is phenomenal.

“I’m really stoked for him.  This year’s awards drew more than 2500 entries worldwide, so his selection is pretty amazing.  And the fact that he was the only New Zealander chosen as a finalist makes it even more impressive.”

Winners will be announced next month.  To check out Roydon’s entry – and the stiff competition he is up against – click here.