Best of the bunch

The innovative work of two ACG Yoobee Auckland students has caught the attention of judges at this year’s Best Design Awards – the annual showcase of New Zealand’s foremost graphic, spatial, product and interactive design.

Digital Media (Advanced) student Amy Kwong and Graphic Design student Alisa Asami have both earned spots in the finals of the Graphic Design – Student category. Winners will be announced at an exclusive Designers Institute gala dinner on October 14.

Earlier this year Alisa impressed industry heavyweights at the Behance Portfolio Review, taking home a coveted Behance coin. She’s now wowed those on the Best Awards judging panel with her magnetic kids’ book, which sees young readers measure, stir, shake and create their own cupcakes.

“As well as being a designer, I’m also a baker/cake decorator. We had to output a book as part of our Graphic Design course, so I decided to create a children’s book about baking,” says Alisa.

“People these days spend so much time on technology, and even kids are using electronic devices as a part of their everyday lives. I believe to keep children interested in books you have to make it fun for them too, which is how I came up with the idea of an interactive, magnetic book. My biggest challenge was figuring out a way to make it work – the magnetic paint worked a treat!”

Meanwhile Amy targeted an older age group with her cool and quirky conceptual student handbook, designed for the infographics brief of her DMA course.

“We had to present the information in the current ACG Yoobee student handbook in a more engaging way, using infographics as a feature,” says Amy.

“I enjoy experimenting with the treatment of letters as objects and creating balance within the page, and I was especially drawn to the experimental style of Dadaism.  My work is called ‘Enter the Void’. The graphics are representational of Yoobee’s values and the concept is a metaphor of students’ limitless potential as they enter the void – their design career.”

Scooping a gold pin on October 14 would be a huge coup.

“It would make a good impression on my new boss at Public Eye, where I’m about to start working full-time. It would also look great on my CV, as I work towards my dream of becoming a packaging designer for a top packaging design studio.”

To check out Amy and Alisa’s entries click here: