Short Course
Online Option
Self-Paced Option

Attain Periodic Table of Business

The Attain Periodic Table of Business is a professional development online short course, designed to empower aspiring entrepreneurs with the knowledge and tools necessary to launch a business and make it a success.


12 Weeks | Part-Time | Remote Learning | Self-Paced

Are you ready to turn your passion into profit?


This course is a 12-week program made up of 12 modules and is designed to meet the growing need for new business owners to get the start you need to succeed.

Each module will act as a step-by-step guide on how to launch your business and how to make it a success.

You’ll work through interactive modules at your own pace, learning from leading entrepreneurs, professionals, and advisors. You'll:

  • Develop your big idea: Test, refine, and nurture your concept in a supportive, flexible environment.

  • Master the steps to success: Learn everything from the concept stage to market launch.

  • Future-proof your business: Adapt and thrive in a changing market with proven innovation strategies.

By working through these steps, you’ll learn to bring a business idea to life, from concept to market. Whether you’re new to business or established and looking to reinvent, The Attain Periodic Table of Business will help support your ambitions.

What’s included?

  • High-level entrepreneurship education

  • Interactive website with access to resources, track progress and stay connected.

  • 6 hours of inspiring video

  • Support platform to engage with other students and keep each other accountable

  • Receive expert feedback.

  • A complete business ‘how to’ kit


What you'll learn

  • How to take your amazing idea and turn it into a successful business.

  • How to solve problems within a proven business framework.

  • Learn how to achieve real results.

  • Progress from the concept stage to market launch.

  • Research: AI, Google, desk research, Qualitative Meta Analysis, Competitive Matrix.

  • Legal: Company formation, Shareholders agreement, IP protection, Trademarks.

  • Financial: Budgets and cash flow projections, accounting systems, angel investors – the good, the bad and the ugly, know your numbers in business.

  • Marketing Strategy: market analysis, customer journey, volume projections, positioning target market.

  • Design: design thinking, product design, logo and brand identity.

  • Infrastructure: Workflow systems and integrating IT, website, Customer Management systems and supply chains.

  • Manufacturing: Sourcing, quality control and compliance, scope and specs, sustainability.

  • Sales Strategy: E-Commerce, pricing strategy, sales training, customer experience.

  • Communication: media, content creation, social media, sponsorship, events.


The creators of this course

The Attain Periodic Table of Business, a professional development online short course, was created by Michael Hutcheson, an adjunct professor at AUT, and co-created by Catherine Newton, a Teacher and Business Growth and AI expert. Attain is a business consultancy firm based in Auckland, New Zealand, that champions and administers the program. Collaborating with Yoobee College of Creative Innovation, Attain aims to enhance and broaden the course's accessibility while ensuring students benefit from top-notch learning support provided by their experienced staff.


Student support

Upon enrolment, students are assigned a contact person from Attain to assist with any IT or login issues. Additionally, students are provided with a contact person from Yoobee College of Creative Innovation to offer learning support tailored to the course material.


Course Start Dates


A bit more information

For optimal performance when studying remotely, we recommend:

  • Your computer is up to date (ensure you have the latest version of the necessary plug-ins, drivers, bug fixes and security updates)

  • You have reliable internet speed and connection

  • A web cam and microphone

  • Do not use a Chromebook - Chromebooks are not intended for heavy-duty processing such as Adobe Creative Cloud software.

Domestic and International students:

$609.50 (including GST)

Learners will be eligible to enter this micro-credential if they:

  • Are at least 16 years old, and

  • Have basic computer skills and an interest in business

  • Hold NCEA Level 2 or equivalent evidence that they have the ability to succeed in the micro-credential



Periodic Table of Business

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