Digital Innovation
Design
Online option
Part time option
Open to international students

Diploma in Creative Marketing

LevelLevel 5
Level32 weeks

This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.

120 Credits | Full-time | Part-time | On Campus & Online

Become a multi-skilled marketer with our creative marketing diploma.

 

More and more businesses are looking for multi skilled marketers, so we’ve launched this truly unique marketing programme to address the growing demand. This Diploma will turn you into a sought after marketer who possesses design skills in a business world and business acumen in a design environment.

What makes this different?

  • This course isn’t about endless theory. We’ll teach you real skills in how to develop creative assets and how to launch them through planned, multi layered campaigns. This means you can promote yourself as a one stop shop marketer to SME’s and organisations who are crying out for people who can do it all.

  • We’ve developed this Diploma in conjunction with a large group of stakeholders from across the business and marketing landscape, finding out what is missing from other marketing qualifications and how we can make this a truly unique learning experience.

  • You can study this programme as a stand-alone course, which will give you the entry level knowledge you need to get out into the industry, or it can be the first step toward our Bachelor in Digital Innovation. This Diploma means you can gain direct entry into year two of the Bachelors.

You’ll graduate with the New Zealand Diploma in Digital Media and Design (Level 5).

 

 

What you'll learn

Fundamentals of Design

Learn what makes a design element successful by getting a handle on the principles of design. Using InDesign and Photoshop, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences. Understanding the end-to-end design process can give you a real edge over other marketers.

Web and Graphic Design

A functional, intuitive website is a beautiful thing. Find out how to make one using WordPress, HTML and CSS. You’ll also learn how to use content management systems, plugins and widgets, and a website template builder to create a website.

Storytelling and Content Creation

You’ll learn to develop the bones of a great piece of content including the set-up of the story. You'll build your copywriting skills and use your new digital marketing skills to develop and repurpose content across a range of social media, digital and print mediums.

Consumer Behaviour

You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.

Marketing Foundations and Digital Marketing

You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.

You’ll learn about developing a unique selling proposition and how to create a plan to effectively communicate your brand and message.

You’ll also get the practical skills to use online platforms and tools to implement and execute an effective digital marketing plan, including identifying social media platforms and content that reaches your target audience.

You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.

Introduction to Entrepreneurship

You’ll delve into the mindset of an entrepreneur. Learn about design thinking, learn start up principles, the ins-and-outs of working for yourself rather than someone else, how to build resilience, and face business challenges.

Developing a successful campaign

You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.

 

 

Course Start Dates

 

Full-time

 

Part-time

 

 

 

 

 

A bit more information

Software:

A year long subscription to Adobe (covered by Course Related Costs). Complimentary membership to the Marketing Association of New Zealand while enrolled in this programme.

Equipment:

You are required to bring your own device. This allows flexibility of study outside of class hours and seamless remote study in the event of another lockdown where classroom facilities are inaccessible. If you do not own your own device, please discuss this with one of our team at enrolment.

Components of
your device

   Minimum
   Specs

   Recommended
   Specs

CPU

   Intel Core i5,
or better

   Intel Core i5,
or better

Memory

8 GB

16 GB

Disk

   256 GB SSD

   512 GD SSD

Screen Resolution

   1280 x 800

    1920 x 1080

Domestic students

*Course Related Cost  - Covers software licensing for student use on campus for the period of 1 year. This amount can be covered by StudyLink's courses related cost loan.

(Eligible for 'fees-free' study)

International students

  • Tuition Fees: $24,500 (NZD)

  • Course Related Costs: $2,000 (NZD)

For more information, click here to download the international course costs PDF.

Please note fees are subject to change.

Applicants must have completed NCEA Level 2 or equivalent evidence that they have the ability to succeed in the programme AND complete an interview with a relevant member of staff.

International applicants must be 18 years or older and have proof that within the last 2 years they have gained English language skills equivalent to IELTS (Academic) level 5.5 with no band score lower than 5.0

 

 

Get more info

Provide your details in the form below and one of our course advisors will then be in touch with more information.

 

 

Why choose marketing?

Marketing is more important now than ever before. The world is awash with innovative products, services, technologies and solutions, but it’s getting harder and harder to cut through in order to generate revenue and profit. Innovation alone cannot sustain a company. It has to be paired with effective marketing which means there are great career prospects for marketers, and in New Zealand, which is largely made up of SME’s who need to make their marketing resources and budgets cost effective. A multi-talented marketer who can do more will always have the edge on someone who only has creative OR business skills.

 

Creative Marketing student work

See work produced by our Creative Marketing Diploma students. They learn to become multi-skilled marketers by planning and implementing a marketing strategy, launch a campaign, and design collateral, images and videos that a campaign needs.

Student-work featured is from a project module by Creative Marketing student, Nina Waring.

 

 

 

KIS-Button-square

Qualifications are issued by Yoobee Colleges Ltd. Yoobee Colleges Ltd is an NZQA Category 1 provider, the highest rating a school can be awarded by the Government.

Term dates are subject to change pending enrolment numbers, availability and unforeseen funding fluctuations. Yoobee Colleges Ltd reserves the right to modify schedules to make sure the College runs well and students are offered the best learning experience.

 

 

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