Bachelor of Marketing, Design, and Digital Content

Build a strong foundation across creativity, design, marketing and digital content while exploring your chosen specialisation. Select one or two primary strands (Marketing, Design, or Digital Content Strategy) then personalise your degree with electives to build the skills, portfolio and career pathway that's right for you.

Core Courses

Fundamentals of Creativity, Design and Marketing

Build a strong foundation in creative thinking, design, and marketing while developing practical skills using industry-standard tools and processes. Create effective creative solutions through authentic projects informed by consumer insights, stakeholder feedback, and professional practice.

Creative Industry and Consumer Insights

Explore the creative industries through the lens of business, entrepreneurship, and consumer behaviour. Develop the skills to interpret audience insights, manage creative projects, and make informed creative decisions.

Visual Narrative

Learn the principles of visual storytelling through story development, storyboarding, and narrative design. Create engaging screen-based experiences while strengthening critical thinking and communication skills.

Marketing Strand

• Marketing Principles

  • Develop a strong understanding of traditional and digital marketing, audience behaviour, and campaign planning. Apply strategic marketing principles to create effective campaigns that connect with the right audiences.

• Campaign Fundamentals

  • Plan and deliver integrated marketing campaigns across multiple digital channels. Learn how to develop creative concepts, select the right platforms, and measure campaign success.

Design Strand

• UX/UI Fundamentals

  • Build a foundation in user-centred design using contemporary UX and UI tools. Create intuitive digital experiences through research, prototyping, testing, and iterative design.

• Digital Design Tools

  • Develop practical skills in industry-standard creative software to produce professional digital assets. Transform ideas into polished designs for print, digital, and marketing applications.

Digital Content Strategy Strand

• Strategy Fundamentals

  • Learn how to plan, organise, and measure content that supports marketing objectives. Develop audience-focused content strategies informed by data, SEO, and brand goals.

• Multi-Platform Content Basics

  • Create engaging content tailored to different digital platforms and audiences. Develop practical skills in short-form video, copywriting, and platform-specific content production.

Electives

• Choose two elective courses from another strand

Continue building your creative and technical capabilities while deepening your expertise within your chosen strand. You'll also explore emerging technologies, professional practice and collaborative creative enterprise projects.

Core Courses

Emerging Technologies

Explore emerging technologies shaping the future of creative industries and digital media. Experiment with innovative tools while considering their ethical, creative, and cultural impact.

Creative Enterprise Practice

Develop the business, entrepreneurial, and professional skills needed to succeed in the creative industries. Learn how to evaluate opportunities, manage projects, and build sustainable creative ventures.

Professional Practice

Apply your knowledge in a professional industry placement, live brief, or capstone project. Build a portfolio of real-world work while strengthening collaboration, project management, and client engagement skills.

Marketing Strand

• Brand Strategy

  • Learn how to build memorable brands through strategic positioning, storytelling, and audience engagement. Develop cohesive brand experiences across digital and physical touchpoints.

• Digital Consumer Behaviour

  • Discover how audiences think, behave, and interact in digital environments. Use research and behavioural insights to inform more effective marketing decisions and customer experiences.

• Data-Driven Creative Marketing

  • Combine creativity with data to optimise marketing performance. Learn to interpret campaign insights, evaluate results, and develop evidence-based digital marketing strategies.

Design Strand

• Communication Design

  • Create compelling visual communications that combine design thinking, storytelling, and strategic messaging. Develop creative solutions that effectively engage audiences across multiple media.

• Front-End Fundamentals for Designers

  • Learn the fundamentals of front-end development to bring digital designs to life. Create responsive, accessible, and interactive web experiences using modern design workflows.

• Interactive Design and Prototyping

  • Design interactive digital products using advanced prototyping techniques and user-centred design principles. Refine user experiences through testing, collaboration, and iterative development.

Digital Content Strategy Strand

• Branding in Digital Spaces

  • Develop cohesive brand experiences across digital channels using strategic content and storytelling. Learn how to build audience trust through consistent branding and reputation management.

• Content for Social Impact

  • Create purposeful content that drives positive social change and responsible communication. Explore ethical storytelling, intercultural communication, and inclusive digital practices.

• Audience Growth and Community Management

  • Build strategies to grow online audiences and foster engaged digital communities. Learn how to analyse performance, manage conversations, and strengthen long-term brand loyalty.

Electives

• Two elective courses from another strand

Refine your specialist knowledge through advanced study, industry practice and strategic creative projects. Graduate with the practical experience and portfolio needed to launch your career in the creative industries.

Core Courses

Creative Enterprise Strategy

Integrate creative, technical, and business thinking to prepare for leadership in the creative industries. Develop entrepreneurial strategies, professional practice, and a distinctive creative identity.

Professional Practice / Placement

Apply your knowledge in a professional industry placement, live brief, or capstone project. Build a portfolio of real-world work while strengthening collaboration, project management, and client engagement skills.

Analytics for Business Decisions

Use business analytics and data visualisation to solve marketing and business challenges. Turn insights into informed decisions that improve campaign performance and business outcomes.

Marketing Strand

• Experiential Branding

  • Design memorable brand experiences that connect physical and digital environments. Explore immersive technologies, customer journeys, and innovative engagement strategies.

• Content Campaign Leadership

  • Lead the development of integrated content campaigns from strategy through execution. Combine creative direction, storytelling, analytics, and leadership to deliver impactful marketing outcomes.

Design Strand

• Visual Content and Motion Graphics

  • Create engaging motion graphics and visual effects for digital media and marketing. Develop advanced production techniques that enhance storytelling and audience engagement.

• Advanced UX/UI Systems

  • Design scalable digital experiences using advanced UX research, usability testing, and design systems. Create inclusive, user-centred solutions for complex digital ecosystems.

Digital Content Strategy Strand

• Storytelling in Immersive Media

  • Explore immersive storytelling through emerging technologies such as AR, VR, and interactive media. Design engaging narrative experiences that strengthen audience connection and brand engagement.

• Digital Content Production

  • Master end-to-end digital content production from concept to final delivery. Produce professional-quality video and multimedia content aligned with brand and campaign objectives.

Electives

• Two elective courses from another strand

Build your portfolio and industry experience from day one OR

Graduate with a professional portfolio and real industry experience.

Small classes, real connection. At Yoobee you're known by name and supported by dedicated tutors, not lost in a lecture hall of hundreds

Learn with AI and other current tools. Stay ahead with the tools and technologies shaping the creative industries right now

Choose your specialism. Tailor your degree across Marketing, Design or Digital Content Strategy to build the exact skillset you want

Work with real industry partners. Hands-on briefs and connections that put you in front of the industry before you graduate

Software

Industry-standard software (e.g. Adobe Creative Suite, Photoshop, Illustrator, After Effects basics, Figma, Premiere Pro)

Software licenses we provide you with:

A year-long subscription to Adobe (covered by Course Related Costs). Complimentary membership to the Marketing Association of New Zealand while enrolled in this programme.

Equipment

You are required to bring your own device. This allows flexibility of study outside of class hours and seamless remote study in the event of another lockdown where classroom facilities are inaccessible. If you do not own your own device, please discuss this with one of our team at enrolment. 

Domestic students

• Tuition Fees:

  • First year: $8,070 - First Year Free* for a limited time

  • Second year: $8,064

  • Third year: $8,070

• Student Services Levy: $350 per year

• Course Related Costs***: $361 per year

* Apply for the Creative Pathfinder Scholarship to study your first year free. (Course related costs not included)

**Fees Free Study

Find out more here or visit the government Fees Free Website to check if you're eligible for Final Year Fees Free study.

***Course Related Cost  - Covers software licensing for student use on campus for the period of 1 year. This amount can be covered by StudyLink's courses related cost loan.

International students

• Tuition Fees: $26,000/year (NZD)

  • Total: $78,000

• Course Related Costs: $2,000/year (NZD)

  • Total: $6,000

For more information, click here to download the international course costs PDF.

Please note fees are subject to change.

Domestic Students

General Admissions

Applicants must meet one of the following:

• Have achieved NCEA Level 3, including:

  • 10 Literacy credits at Level 2 or above (5 Reading, 5 Writing)

  • 10 Numeracy credits at Level 1 or above

OR

• Have successfully completed the New Zealand Diploma in Digital Media and Design (Level 4)

  , including Yoobee's Certificate in Creative Media (Level 4)

OR

• Have successfully completed Yoobee's Certificate in AI for Creative Industries (NZ Certificate in Study and Employment Pathways) Level 4

OR

• Hold an equivalent qualification recognised by the College.

Alternative Admission

Applicants who do not meet the general admission requirements may be considered based on relevant work or life experience that demonstrates their readiness for degree-level study.

Applicants who have successfully completed Yoobee's New Zealand Diploma in Digital Media and Design (Level 5) (or an equivalent qualification) may also be eligible for direct entry into Year Two through the Recognition of Prior Learning (RPL) and Credit Recognition and Transfer (CRT) process.

Special Admission

Applicants who do not meet the general admission requirements may be considered for Special Admission. Applications are assessed individually, and successful applicants may receive additional academic support through a personalised study plan.

International Students

Applicants must meet the academic entry requirements (or an equivalent overseas qualification) and satisfy Yoobee's English language entry requirements for degree-level study. International applicants must also meet New Zealand student visa requirements where applicable.

Prepare for careers across agencies, studios, in-house teams or your own business including:

• Brand Manager

• Creative Strategist

• UX/UI Designer

• Digital Designer

• Content Strategist

• Social Media Manager

• Digital Content Producer

• Marketing Executive

• Creative Entrepreneur