Diploma in Creative Marketing

Fundamentals of Design

Learn what makes a design element successful by getting a handle on the principles of design. Using InDesign and Photoshop, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences. Understanding the end-to-end design process can give you a real edge over other marketers.

Web and Graphic Design

A functional, intuitive website is a beautiful thing. Find out how to make one using WordPress, HTML and CSS. You’ll also learn how to use content management systems, plugins and widgets, and a website template builder to create a website.

Storytelling and Content Creation

You’ll learn to develop the bones of a great piece of content including the set-up of the story. You'll build your copywriting skills and use your new digital marketing skills to develop and repurpose content across a range of social media, digital and print mediums.

Consumer Behaviour

You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.

Marketing Foundations and Digital Marketing

You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.

You’ll learn about developing a unique selling proposition and how to create a plan to effectively communicate your brand and message.

You’ll also get the practical skills to use online platforms and tools to implement and execute an effective digital marketing plan, including identifying social media platforms and content that reaches your target audience.

You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.

Introduction to Entrepreneurship

You’ll delve into the mindset of an entrepreneur. Learn about design thinking, learn start up principles, the ins-and-outs of working for yourself rather than someone else, how to build resilience, and face business challenges.

Developing a successful campaign

You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.

Software:

A year long subscription to Adobe (covered by Course Related Costs).

Equipment:

You are required to bring your own device. This allows flexibility of study outside of class hours and seamless remote study in the event of another lockdown where classroom facilities are inaccessible. If you do not own your own device, please discuss this with one of our team at enrolment.

Domestic students

• Tuition Fees: $11,344

• Student Services Levy:

  • On-Campus: $350

  • Online Only: $175

• Course Related Costs*: $361

*Course Related Cost  - Covers software licensing for student use on campus for the period of 1 year. This amount can be covered by StudyLink's courses related cost loan.

Fees Free Study

To find out if you are eligible for Fees Free study, please find out more here or visit the government Fees Free Website

International students

• Tuition Fees: $24,500 (NZD)

• Course Related Costs: $2,000 (NZD)

For more information, click here to download the international course costs PDF.

Please note fees are subject to change.

Applicants must have completed NCEA Level 2 or equivalent evidence that they have the ability to succeed in the programme AND complete an interview with a relevant member of staff.

International applicants must be 18 years or older and have proof that within the last 2 years they have gained English language skills equivalent to IELTS (Academic) level 5.5 with no band score lower than 5.0